Beyond the Taboo: 'Here We Flo' Redefine Care with Susan Allen Augustin
Today we dive into a compelling conversation with Susan Allen Augustin, co-founder of Here We Flo, a trailblazing company at the intersection of period care, contraception, and bladder care with a plant-based twist. Starting from a pivotal university bathroom chat, Here We Flo stands today as a formidable force in the personal care market, pushing the boundaries of eco-friendliness and inclusivity. Host Sam Hamilton-Turner uncovers the motivations behind this innovative brand, its journey through the market, and its vision for a more educated and inclusive approach to period care.
Key Takeaways:
Introduction to Susan Allen Augustin & Here We Flo:
Warm introduction to Susan and the ethos behind Here We Flo.
The backstory of how a casual conversation sparked the creation of a pioneering personal care brand.
Tackling Stigmas and Enhancing Period Care Education:
The founders' commitment to dismantling period care taboos and enhancing public education on the topic.
Strategies used by Here We Flo to challenge traditional narratives and introduce their products to mainstream audiences.
Broadening Horizons: Beyond Period Care:
The expansion of Here We Flo's product line to encompass sexual wellness and bladder care, while maintaining a commitment to plant-based solutions.
Sustainability and Inclusion at the Core:
Discussion on the importance of producing sustainable and inclusive products in today's market.
Here We Flo's efforts in promoting gender-inclusive language and partnering with charity organizations for a broader impact.
Making Strides in Retail and Setting Future Goals:
Navigating the retail landscape to introduce eco-friendly period care products into major supermarkets.
Future aspirations of Here We Flo and how they plan to continue shifting the conversation on period care.
Empowering Through Education and Community Support:
The significant role of education and inclusivity in transforming period conversations.
How listeners can support Here We Flo's cause and contribute to changing the personal care industry.
Conclusion and How to Get Involved: Reflecting on the impactful journey of Here We Flo, Susan Allen Augustin shares her final thoughts and invites listeners to join the movement towards a more educated, inclusive, and sustainable approach to personal care. For those inspired to support or learn more about Here We Flo, visit their website.
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